Joe Louis Bourbon invites you to a bourbon and boxing experience at selected events.

You and one companion can win free tickets for the fights, Joe Louis Bourbon tasting, and exclusive gifts.

Register below and good luck! 

Joe Louis Bourbon - Tuesday Tastings

Tuesday Tastings at 5 PM

Tuesday Live Online Tastings from Detroit, hosted by @mancavehappyhour podcast’s Jamis Flanagan and Matt Fox. Featuring some of Michigan’s top mixologists tasting Joe for the first time, join the Live Online Video Event or tune in to the podcast. It’s the next best thing to an in-person tasting. You’ll learn about bourbon, pick up some recipe ideas and get up the minute info on how you can get your own bottle to taste.

The Making of Champions

The Making of Champions

Joe Louis Bourbon presents The Making of Champions Live stream simulcast every Thursday.​

Pairing Professional Boxers and Amateur Champions to explore the legacy of Joe Louis, the champion of all time.

What does it take to be a champion? And what would Joe Louis do today to inspire a new generation of champions?