Joe Louis Bourbon - Joe Louis punch

Cause and sports marketing

Joe Louis’s rise to World Heavyweight Champion and American Hero began when he became a Golden Gloves amateur champion in Detroit. His legacy of being a positive role model lives on in the programs that Joe Louis Bourbon supports nationwide in partnership with USA Boxing and the Golden Gloves. 

That is why one dollar from the sale of every bottle of Joe Louis Bourbon contributes to support a new generation of champions through a partnership with USA Boxing.

Joe Louis Bourbon - Joe Louis punch

Cause and sports marketing

Joe Louis’s rise to World Heavyweight Champion and American Hero began when he became a Golden Gloves amateur champion in Detroit. His legacy of being a positive role model lives on in the programs that Joe Louis Bourbon supports nationwide in partnership with USA Boxing and the Golden Gloves. 

That is why one dollar from the sale of every bottle of Joe Louis Bourbon contributes to support a new generation of champions through a partnership with USA Boxing.

Joe Louis Bourbon - boxing coach shows tattoo of The Monument to Joe Louis, known also as The Fist.

Inspiring new generations​​

Joe Louis Bourbon is also a proud sponsor of local Golden Gloves championships and sustains a motivational campaign “Keep fighting for your dreams” in partnership with USA Boxing and Golden Gloves to inspire and encourage young athletes and coaches. 

Joe Louis Bourbon - boxing coach shows tattoo of The Monument to Joe Louis, known also as The Fist.

Inspiring new generations​

Joe Louis Bourbon also sustains a motivational campaign “Keep fighting for your dreams” in partnership with USA Boxing and Golden Gloves to inspire and encourage young athletes and coaches.