Joe Louis Bourbon bottle and glass on a table

The comeback of a true American spirit

Joe Louis Bourbon Champion of them all is back. An authentic American small batch hand-crafted Straight Bourbon Whiskey deserving of the title. It is big and bold with herbal notes mixed with baking spices, cedar, and cocoa. The sweetness of a high corn mash spars with hot spices and wood tannins for a knockout finish.

Joe Louis Bourbon is distilled in the breathtaking Blue Ridge Mountains from the finest ingredients. Locally sourced Non-GMO corn, wheat and imported barley with the limestone rich water of Davis Valley, just over the Kentucky line in Southwestern Virginia.

Barrel-aged a minimum of two years, this 90% proof spirit is approachable in price as well as flavor. Straight bourbon whiskey to serve and enjoy in honor, respect and admiration of the legacy of Joe Louis, while inspiring a new generation of champions.

Click here to know more.

Joe Louis Bourbon bottle and glass on a table

The comeback of a true American spirit​

Joe Louis Bourbon Champion of them all is back. An authentic American small batch hand-crafted Straight Bourbon Whiskey deserving of the title. It is big and bold with herbal notes mixed with baking spices, cedar, and cocoa. The sweetness of a high corn mash spars with hot spices and wood tannins for a knockout finish.

Joe Louis Bourbon is distilled in the breathtaking Blue Ridge Mountains from the finest ingredients. Locally sourced Non-GMO corn, wheat and imported barley with the limestone rich water of Davis Valley, just over the Kentucky line in Southwestern Virginia.

Barrel-aged a minimum of two years, this 90% proof spirit is approachable in price as well as flavor. Straight bourbon whiskey to serve and enjoy in honor, respect and admiration of the legacy of Joe Louis, while inspiring a new generation of champions.

Click here to know more.

Inspiring a new generation of champions

As the longest reigning world heavyweight champion and America’s first African-American national hero is one of strength, heroism, perseverance, sacrifice, patriotism, and inspiration.

These are the ideals from which Joe Louis “Champion of them all” bourbon is created. The comeback of an authentic American spirit. Straight bourbon whiskey to serve and enjoy in honor, respect and admiration while inspiring a new generation of champions.

Your purchase helps to support a new generation of champions. One dollar from each bottle of Joe Louis Bourbon sold will go to USA Boxing programs to support and inspire a new generation of champions, including members of the USA Olympic Boxing team.

Joe Louis Bourbon also supports Golden Gloves championships through local sponsorships.

Discover more…

Inspiring a new generation of champions

As the longest reigning world heavyweight champion and America’s first African-American national hero is one of strength, heroism, perseverance, sacrifice, patriotism, and inspiration.

These are the ideals from which Joe Louis “Champion of them all” bourbon is created. The comeback of an authentic American spirit. Straight bourbon whiskey to serve and enjoy in honor, respect and admiration while inspiring a new generation of champions.

Your purchase helps to support a new generation of champions. One dollar from each bottle of Joe Louis Bourbon sold will go to USA Boxing programs to support and inspire a new generation of champions, including members of the USA Olympic Boxing team.

Joe Louis Bourbon also supports Golden Gloves championships through local sponsorships.

Discover more…

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